We have always been told that having the information to make decisions is critical. However, with the amount of data now available from numerous sources like search engines, site, and social media monitoring tools, email marketing tools and others, it can become overwhelming to identify what data is relevant and what data can help improve our marketing decisions. Understanding what readily-available data means can help marketers make better decisions in choosing marketing and targeting tools, and what market segments to target to improve the results on their marketing investment.
Moderator: David Kynan, Senior Marketing Advisor, School of Continuing Studies. McGill University
Presenter:
- Luis Antonio Diaz, Director, Strategic Planning, FSCO Marketing; Instructor, Strategic Digital Communications, School of Continuing Studies, McGill University
CAUCE Community of Practice: Marketing and Student Service Administration
Date: January 15, 2019, 1:30 pm – 2:30 pm EST