The Design and Marketing Awards recognize excellence in the field of design and marketing in university continuing education throughout Canada. These awards recognize the outstanding efforts of our members and focus attention on the communication aspect of program planning and development.

The adjudication process evaluates entries not only for visual richness, graphic ingenuity, and excellent writing; but also examines the effectiveness of each entry as part of the overall strategy and its success in meeting its objectives with measurable results. The awards consider such factors as concept and design, clarity of messaging, effectiveness and creativity in solving a problem, use of resources, return on marketing investment, strategic impact on the market, and identifiable results as critical in the success of the materials.

The deadline to submit an entry is February 15, 2020.

The Design and Marketing Awards Committee will adjudicate the entries following the entry deadline and winners will be notified on or before March 15th.

Objectives

The objectives of the CAUCE Design and Marketing Awards are to:

  • Encourage excellence in the design and marketing efforts of university continuing education programs and services
  • Recognize member institutions and individual subscriber members for outstanding efforts
  • Focus attention on the communication aspect of program planning and development
  • Gain from the spirit of friendly competition inspired by the awards

Top Reasons to Enter

  1. Receive recognition for work well done
  2. Enhance your CV with a well-recognized award
  3. Increase awareness of your program/institution
  4. Gain insights from and enjoy the fun of preparing your submissions
  5. Champion successful design and marketing in university continuing education
  6. Remind your boss of why you were hired and the value you contribute
  7. Share your best work and inspire your peers

Learn From Your Peers and Industry Experts

The CAUCE Design and Marketing Awards Committee members act as judges and the committee is comprised of volunteers from universities across the country. These judges are either in marketing and communications or in a program development role in their respective institutions. In our continued efforts to promote best practices and high standards with the works that are selected, we may invite up to two industry experts who can complement the knowledge of the academic industry representatives as part of the final selection process.

Eligibility & Process

Applications are accepted from any member institution and individual subscriber of CAUCE. Submissions from subscriber members must be related to programs carried out in conjunction with a CAUCE member institution.

  • Awards are made annually and consist of a citation. 
  • There is one award for each category unless the judges deem there is a tie. 
  • An award may not be presented in a category for which the committee deems the submissions do not merit an award.
  • Where entries involve a consortium of institutions, awards are granted to the institution designated as the contact on the application form, with copies going to each participating institution. 
  • Where entries are from subscriber members, awards are granted to the co-sponsoring CAUCE member institution, as well as the subscriber member.
  • A CAUCE executive will notify the institutions that have submitted winning entries prior to the annual meeting and conference; they also notify the winning institutions’ presidents after the CAUCE conference. A formal announcement and presentation will be made at the 2020 CAUCE Conference and Annual Meeting.
  • Submissions can be entered into multiple categories, however, each submission should be written to reflect the respective award category. 
  • No more than three entries per category per institution are permitted, up to a maximum total of 10 entries per institution or subscriber member.
  • For materials specific to a program, course, seminar, or event, the program must have been operating and demonstrated results within the program year: March 1, 2018 – February 28, 2019. Materials which were not produced in this time period may be submitted, as long as the program has demonstrated results within the program year.
  • Course materials are not eligible for entry into the CAUCE Design and Marketing awards. Only material related to continuing education may be submitted. Materials created for units outside of continuing education will not be considered.
  • If the submission is a part of a series, please limit your entry to one selection from the series and attach others as supporting documentation (if desired).
  • Applications that do not meet all criteria, requirements, and deadlines will not be considered for an award. The application form must be fully completed and content must adhere to the word limits where specified.
  • Applications must be made in accordance with the criteria for eligibility and the restrictions noted. 
  • Applications, including both the form and materials, must be sent by the stated deadline. 
  • A separate application form must be completed for each submission.
  • Background documentation and context helps judges accurately assess the merits of an entry. If available, we suggest including tracking reports, marketing research results, media coverage/clippings, photographs and artwork files of final outputs, and any other information that you deem helpful for judging your entry. 
  • Please limit your supporting materials to no more than five (5) files. The maximum total size for each file submitted is 16 MB.
  • If your file size is too large, please send us a link to access your file.
The primary purpose of these awards is the encouragement of excellence and effectiveness in design and marketing. Awards represent the impartial judgment of volunteer judges who have experience working within university continuing education departments. The volunteer judges are allowed to submit entries into the CAUCE Design and Marketing Awards program, however, they must abstain from judging their own entry. At the judges’ discretion, awards may not be granted in every category. 

Award Categories

All design and marketing initiatives must have been created to promote and/or reinforce the key messages for the promotion of a particular course, program, department, event, concept of continuing education and/or its services. Materials may be adjudicated online if URLs are provided.

D1. Advertising – Broadcast and Video
Advertisements produced for television broadcast, radio broadcast, or traditional or web-based video. Radio and non-graphic submissions will be judged on creative direction and tone as design elements.


D2. Print Advertising/ Out-of-Home
Includes advertisements placed in printed publications such as newspapers, magazines, and periodical publications (include the name of the publication), and advertisements and posters that are either printed or digitized and placed using out-of-home advertising vehicles such as transit or street furniture, in public common and waiting areas, or in specific commercial locations (such as in retail venues).


D3. Print Publications – Large
Are more than four pages (excluding cover). A large printed publication is bound by saddle-stitching or another method so that it is read in booklet form.


D4. Print Publications – Small
Are four or fewer pages (including cover). A small printed publication does not need to be bound and may include pamphlets, postcards, flyers, or booklets.

M1. Advertising – Online (paid)

Digital display or pay-per-click advertisements including paid social media marketing and rich media and video advertising accessed through the Internet by computers or mobile devices. Success may be measured by click-through-rates, referrals, usability, and repeat visits and/or conversions.


M2. Email Marketing

This includes communications distributed via text-based or HTML emails including e-newsletters, e-magazines, and email campaigns. Must be digital initiatives that are either owned by the continuing education unit or owned by another party but with content dedicated to the continuing education unit (e.g., a sponsored dedicated email campaign distributed through a third-party; ads or partial content contributions to third-party emails will not be considered).


M3. Marketing Campaign (Budget over $1,000.00)

This category is intended to recognize consistent, well-integrated marketing communication campaigns for a continuing education unit, program, conference, public relations/community and/or media relations events. It demonstrates a multi-disciplinary, concerted effort that demonstrates that the whole is greater than the sum of its parts. Entries must include a minimum of three executions from the following: advertising, communications initiatives, email marketing, printed publications, social media marketing, videos, websites and collateral materials such as displays, packaging, gifts, and other materials that support the marketing campaign. Entries should focus on how these executions worked together in one synergistic campaign to accomplish the overall objectives.


M4. Marketing Campaign (Unpaid/Budget under $1,000.00)
Marketing doesn’t have to cost a lot of money. This category is intended to recognize innovative and inexpensive ways to market to internal or external audiences. The category can include strategies that effectively use social media tools to build or maintain brand, market share, and/or facilitate conversations with the target audience while attaining marketing objectives (e.g., Facebook, LinkedIn, Twitter, YouTube, Instagram, SnapChat, etc.), as well as campaigns that take place over a period of time and involve largely unpaid media. Please include the cost of the campaign if any were incurred.

M5. Website

Developed for a continuing education unit, program or event (e.g., conference), or thematic group of programs (e.g., all business programs). Development may include all or some of the following aspects of a brand new or refreshed website: content (not just copy, but imagery, music, sound, animation, or video), structure and navigation, visual design, functionality, responsive design across mobile devices, and overall experience. Sites will be adjudicated online; please provide URLs.

Judges reserve the right to re-assign submissions to the most appropriate category and to disqualify entries that are not prepared according to instructions.  

Evaluation criteria for Design awards differ from evaluation criteria for Marketing awards. Please review the descriptions on each submission form.

Consult the Judging Rubric for how judges will review the submissions in each category.

How to Enter

To enter the design and marketing awards competition, complete an entry form by February 15, 2020. 

The committee will adjudicate the entries following the entry deadline and winners will be notified on or before March 15th.

Our Award Winners

We are very proud to share the winners of our annual design and marketing awards competition. In addition, a great big thank you to all of our members who enter the awards competition each year.

Design Stream

WINNER – D1.  ADVERTISING–BROADCAST AND VIDEO
Centre for Extended Learning, University of Waterloo – PHOTO
Myths of Online Learning

WINNER – D2. PRINT ADVERTISING–OUT–OF–HOME
The G. Raymond Change School of Continuing Education, MarComm Team, Ryerson University – PHOTO
Life is full of choices

WINNERS – D4. PRINT PUBLICATION (SMALL)
Faculty of Extension Marketing, University of Alberta
'Chart your Course' Brochure

Faculty of Continuing Education, Université de Montréal – PHOTO
Envoi postal - Enveloppe Brune // Certificat Enquête et renseignement

 

Marketing Stream

WINNER – M3. MARKETING CAMPAIGN (budget over $1000)
University of Calgary Continuing Education – PHOTO
SPRING18 Campaign

WINNER – M4. MARKETING CAMPAIGN (unpaid/budget under $1000)
Extended Learning, University of British Columbia - PHOTO
Community Programs Liberal Arts and Sciences

WINNERS – M5. WEBSITE
University of Calgary Continuing Education – PHOTO
Student Welcome Guide

PACE, University of Winnipeg - PHOTO
PACE - New Website

Design Stream

WINNER – D1.  ADVERTISING–BROADCAST AND VIDEO
School of Continuing Studies, McGill University – PHOTO
"I dared to…" Videos

WINNER – D2. PRINT ADVERTISING–OUT–OF–HOME
School of Continuing Studies, McGill University – PHOTO
"I dared…" Fall 2017 Transit posters

WINNER – D3. PRINT PUBLICATION (LARGE)
Division of Continuing Studies, University of Victoria – PHOTO
English Language Centre Main Brochure 2017

WINNER – D4. PRINT PUBLICATIONS (SMALL)
Distance Education Unit, University of Saskatchewan – PHOTO
Regional College Handbills

 

Marketing Stream

WINNER – M1. ADVERTISING (ONLINE)
Division of Continuing Studies, University of Victoria – PHOTO
Fall 2017 Facebook Lead Generation Campaign

WINNER – M2. EMAIL MARKETING
Division of Continuing Studies, University of Victoria – PHOTO
Topic E-News Leads Project

WINNER – M3. MARKETING CAMPAIGN (budget over $1000)
Division of Continuing Studies, University of Victoria – PHOTO
Current Concepts in Dentistry Marketing Campaign 2017

WINNER – M4. MARKETING CAMPAIGN (unpaid/budget under $1000)
Centre for Innovation in Teaching and Learning, Memorial University of Newfoundland
Master of Nursing, Nurse Practitioner Facebook Live Q&A

WINNER – M5. WEBSITE
College of Extended Learning, University of New Brunswick – PHOTO
College of Extended Learning Website Renewal Initiative