Bringing Voice of Student Into Your Marketing Communications

Let Your Students be Your Marketing Guides

Have you felt stymied trying to narrow down and articulate the core messages and benefits of your courses and programs? Join Kimberly Dudra, Marketing Copywriter at UBC Extended Learning, to learn how listening to voice of student, mapping the student journey, and using analysis tools can bring clarity and focus to your communications at every stage of the conversion funnel.

Moderator: 

• David Kynan, Acting Director of Marketing & Communications, McGill University, School of Continuing Studies

Presenter: 

• Kimberly Dudra, Marketing Copywriter, University of British Columbia Extended Learning

CAUCE Community of Practice: Marketing & Student Service Administration

Watch now!!