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Prove it: Using data to support marketing return on investment (ROI)

Discover effective data-driven marketing strategies that demonstrate tangible ROI.

By CAUCE

Marketing professionals excel at crafting brand narratives. However, in today’s landscape of declining registrations, economic uncertainty, and evolving education trends, it’s crucial to communicate your unit’s value through the employment of data-driven marketing. Join our webinar to discover effective data-driven marketing strategies that demonstrate tangible ROI and empower you to tell your continuing education story effectively.  

 

Presenter: 

  • Karen Hamilton, Assistant Director, Marketing and Enrolment, McMaster Continuing Education

Moderators:

  • Nathan Cheney, Director, Professional and Continuing Studies, Brock University 
  • Partha Roy, Market Research Manager, Industry Solutions, NAIT 

Webinar Leads: 

  • Nathan Cheney, Director, Professional and Continuing Studies, Brock University 
  • Partha Roy, Market Research Manager, Industry Solutions, NAIT