How to Stand Out in a Crowded Marketplace

Today’s continuing education professionals are navigating a crowded and competitive marketplace. With new players entering the field and learners facing more choices than ever, traditional marketing tactics are no longer enough. 

This session will explore how continuing education units can rise above the noise by creating campaigns that are relevant, authentic and grounded in the aspirations of adult learners.

Using Mount Royal University’s Food for Thought campaign as a case study, participants will explore how creative visuals and emotionally resonant messaging, rooted in learner sentiments, can drive engagement and distinguish continuing education (CE) offerings in a competitive landscape. 

Presenters:

• Katie Cabaret, Strategist, Director, Marketing, University Marketing and Communications, Mount Royal University
• Michal Waissmann, Strategic Creative Lead, University Marketing and Communications, Mount Royal University

Moderator: 

• Marina DeBona, Program Manager, York University

Lead:

• Michael Salvatori, Director of Continuing Education, University of St. Michael's College in the University of Toronto

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