The marketing efforts of your school do not end once a prospect submits an inquiry, registers for a virtual tour or info session, or downloads a brochure. So many schools devote resources to getting the word out to prospects about their programs, but are you as focused on nurturing those prospects to apply & enroll?
In this session, the presenters will demonstrate the art and science of categorizing and prioritizing your follow-up workflow so that it becomes scheduled, targeted, and personalized. Using both manual and automated efforts, you can create a multifaceted follow-up process that includes calls, email, and SMS, and helps you turn more leads into enrollments.
What you’ll learn:
- Understanding your lead flow and lead conversion processes
- How to implement Lead Scoring
- Automated and manual follow-up activities
- How to leverage follow-up channels
- Creating follow-up workflows
- Measuring the success of your follow-up efforts
Presenters:
- David Kynan, Associate Director of Marketing and Communications, McGill University School of Continuing Studies
- Scott Cross, North America Regional Manager, Higher Education Marketing
- Philippe Taza, Founder, Higher Education Marketing, Certified Digital Analyst
Moderator:
- Rosalia Felice, McGill University School of Continuing Studies
CoP - Marketing and Student Service Administration