The field of marketing and communication continues to grow and evolve as fast as the technology we use to support it. Reaching your continuing education audience has become more complex as we compete in the space with private companies as well as other top brands and companies. Our marketing teams are often asked to do more to stand out from the crowd.
This webinar will focus on how you can leverage new marketing ideas using technology and tactics to reach those CE learners. We will be joined by Jonathan Belgrave, Digital Marketing and Social Media Specialist at Brock Professional and Continuing Studies to discuss the use of AI and other technologies to reduce workload and maximize efficiency in marketing. We will also be joined by Jamie Berke, Social Media Specialist for the Alberta Motor Association, to discuss how to create successful campaigns using influencer marketing.
CoP: Marketing & Student Service Administration
Presenters:
- Jonathan Belgrave, Marketing Manager, Professional and Continuing Studies, Brock University
- Jamie Berke, Social Media Specialist, Alberta Motor Association
Moderator:
- Rosalia Felice, McGill University
Webinar Lead:
- Nathan Cheney, Director, Professional and Continuing Studies, Brock University