The Role of Continuing Education in Attracting and Engaging International Students
In an increasingly interconnected world, Canadian universities are intensifying efforts to attract and engage international students.
In an increasingly interconnected world, Canadian universities are intensifying efforts to attract and engage international students. While the financial benefits are evident, the more compelling reason is the diversity of perspectives that international students bring, fostering innovation and new knowledge.
This was the focus of a recent episode of the Illumination podcast featuring Christine Brooks-Cappadocia, Assistant Vice President of Continuing Studies at York University.
The interview expanded on comments Brooks-Cappadocia shared in CAUCE’s recent Executive Guide, 12 Key Pillars for Success: A Canadian Continuing Education Perspective on Postsecondary Transformation.
In the podcast, she shed light on the critical role University Continuing Education (CE) divisions play in this landscape, the impact of shifting immigration policies, and how university UCE units can continue to support both students and employers in a rapidly changing environment.
The Role of Continuing Education in Supporting International Students
Canadian universities have long welcomed international students, but their Continuing Education divisions serve a unique purpose within this ecosystem. Unlike traditional academic units, UCE divisions cater primarily to non-traditional students and focus on professional, skill-based programs.
According to Brooks-Cappadocia, these programs serve as "a finishing school," helping both international and domestic students refine their expertise and align their skills with the needs of the Canadian job market.
By offering short, career-focused programs, UCE divisions provide a bridge for international students who already have significant education and experience but need additional support in transitioning into the Canadian workforce. This approach ensures that employers gain access to well-prepared talent while students receive the tools they need to succeed.
Policy Shifts and Their Challenges
The evolving landscape of immigration policies in Canada has created uncertainty for both universities and students. Brooks-Cappadocia noted that recent changes introduced by Immigration, Refugees and Citizenship Canada (IRCC) have had unintended consequences, despite being designed to prevent abuse in the system.
For example, the introduction of provincial attestation letters created an administrative gap that delayed recruitment efforts, leading to lost momentum for both degree programs and postgraduate certificates. Additionally, continuous policy adjustments—often announced on short notice—have generated uncertainty among prospective international students, making Canada a less attractive option compared to other destinations.
A particularly concerning development is the use of outdated Statistics Canada data to determine eligibility for post-graduate work permits.
"By definition, it's backwards-looking data," Brooks-Cappadocia pointed out, highlighting how this reliance on historical information may not align with current and future labor market needs. In contrast, UCE divisions already employ more dynamic data collection methods, working closely with employers to ensure that programs are relevant and aligned with industry demand.
The Impact on UCE Divisions and the Broader Labor Market
Beyond administrative burdens, the uncertainty surrounding immigration policies has increased student anxiety. Brooks-Cappadocia shared that inquiries about immigration issues have skyrocketed, with students seeking clarity on their post-graduate work eligibility. This uncertainty discourages potential students from choosing Canada, despite the country’s urgent need for skilled professionals in key sectors such as technology.
CE divisions play a crucial role in meeting labor market demands by identifying gaps and developing programs to bridge them.
"If we cut off that talent pipeline, there simply won’t be students willing to upskill for these jobs," Brooks-Cappadocia warned. The world of work is evolving rapidly, and Canada risks losing valuable international talent to countries with more stable policies.
Moving Forward: Strengthening Connections and Student Support
Despite the challenges, Brooks-Cappadocia remains optimistic about the resilience and adaptability of UCE divisions. Her advice to educators in the field?
"Double down on student experience, double down on working with your employers to connect the dots. Our learners need us more than ever."
She emphasized the importance of collaboration across immigration support agencies, employers, and educational institutions to provide a seamless experience for international students. By reinforcing these connections, UCE divisions can continue to equip students with the skills they need while addressing employer needs in the Canadian job market.
A Unified Approach for the Future
While immigration policies may continue to evolve, the role of university Continuing Education in attracting and supporting international students remains indispensable. By maintaining strong industry ties, leveraging real-time labor market data, and offering tailored support to students, UCE divisions can help Canada remain a top destination for global talent.
As Brooks-Cappadocia aptly put it, "We're all in this together," and through collective efforts, the sector can adapt to change while continuing to foster success for international students and the broader economy.
Download 12 Key Pillars for Success: A Canadian Continuing Education Perspective on Postsecondary Transformation to learn more!