Excellence Awards | Canadian Association for University Continuing Education

Please review the criteria outlined on the Excellence Awards webpage before you submit your entry.

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Name *

First

Last

Job Title *

Email *

Institution *

Unit/Department Name *

Please enter the name, title, and institution (if different from your own) of any additional collaborators on this project.

Title of Entry *

Select the award category for your submission *

Marketing
Program

Entry Information

The Program Excellence Award recognizes exceptional continuing education programs that exhibit outstanding quality, innovation, and impact, and are aligned with inclusivity, equity, and accessibility.

Entry Information

The Marketing Excellence Award recognizes marketing campaigns that showcase outstanding strategic planning, creativity, and measurable success while promoting continuing education programs in an inclusive and equitable manner.

Marketing Award Application Abstract *

250 words max

Briefly describe the marketing campaign, including the objectives, target audience, execution, budget and timeline.
Explain how the campaign aligns with the broader institutional goals and priorities of your organization.

Program Award Application Abstract *

250 words max

Provide a summary of the program, including the program’s goals, structure (credit or non-credit), target audience, and delivery method (e.g., in-person, online, hybrid).
Explain how the program aligns with your institution’s mission and CAUCE’s vision of lifelong learning.

Program Quality *

250 words max

Describe the key elements that contribute to the program’s high-quality curriculum, delivery, and assessment methods.
Discuss how the program ensures academic rigor and learner engagement.

Strategic Planning *

250 words max

Provide details on the strategic planning process, including how data and research informed decisions.
Explain the rationale behind the campaign’s approach and how it aimed to achieve measurable results.

Innovation in Program Design *

250 words max

Explain any innovative aspects of the program, such as curriculum development, instructional design, or unique delivery formats.
Provide examples of how these innovations have enhanced the learning experience.

Implementation, Innovation and Design *

250 words max

Outline the methods and mediums of launching the initiative into the marketplace. What mediums, region and timing were included.
Highlight the unique, creative approaches used in the campaign design, messaging, and channels.
Emphasize any innovative tactics, tools, or platforms utilized in the campaign.

Impact on Learners *

250 words max

Provide data or qualitative evidence of the program’s impact on learners, including professional/personal development and career progression.
Discuss learner feedback or testimonials that demonstrate the program’s effectiveness.

Inclusivity, Equity, and Accessibility in Programming *

250 words max

Describe how the program addresses the needs of diverse student populations and ensures equitable access.
Provide examples of efforts to reduce barriers to participation, such as offering flexible scheduling, financial support, or targeted outreach to underrepresented groups.

Inclusivity, Equity, and Accessibility in Marketing *

250 words max

Describe how the campaign incorporated principles of inclusivity, equity, and accessibility.
Provide specific examples of how diverse populations were targeted and included.

additional Measurable Strategic

Longevity and/or Scalability *

250 words max

Discuss the potential for scaling the program to reach a broader audience or its ability to sustain success over time.
Highlight any plans for future development or expansion.

Measurable Outcomes *

250 words max

Present the measurable results achieved by the campaign, such as increased enrolment, visibility, or engagement.
Provide data or metrics to support your claims (e.g., percentage increase in leads, social media engagement statistics, etc.).

Impact and Sustainability *

100 words max

Discuss the overall impact of the campaign on your institution and the continuing education landscape.
Mention if the campaign is sustainable and/or scalable for future initiatives.

Supporting Document

You are encouraged to submit a supporting document (e.g., screenshots, marketin collateral, student feedback, program syllabi, etc.) where relevant. Please limit your submission to one document or link.

Supporting document

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Supporting Website / URL

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Image upload

Upload an image that best represents your submission. This image will be used for the winners’ announcement on our website, social media platform, and at the awards luncheon.

File Upload

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Privacy Statement

The designated contact person acknowledges they have permission of the member institution to enter a submission on behalf of the member institution. As duly authorized, the designated contact person grants CAUCE rights to publish any information contained in the entry in any form by CAUCE to promote the Excellence Awards program which can be made accessible to members of CAUCE and the public from the following website: https://cauce-aepuc.ca. CAUCE retains all rights to the data contained within the online form. All winning entries will be presented on the CAUCE website. For the CAUCE privacy statement visit our website.

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