Dial and Discuss

Join the CAUCE Professional Development Committee's 'Dial and Discuss' 2009/10 Teleconference Series

2009/10 Teleconference Series

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Topic: Using Surveys to Maximize Strategic Planning

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Description: Maximize your strategic planning by including effective and measurable surveys to collect market intelligence.  Creating surveys is easy, once you know the do's and don'ts of survey development.  Learn the pitfalls to avoid, and the techniques and types of questions to use to discover what your customers think about you and your programming, what they want to learn and how they want to learn, or how they want to be treated as a customer.  Surveys help measure program success and gather knowledge that will impact your strategic plan.  This interactive session will include a sample survey and case studies to demonstrate what works, and what doesn't in survey development.  It's targeted to beginners who want to start using surveys as part of their marketing mix, and will provide experienced surveyors an opportunity to share ideas and learn what is working for other CE units in Canada.

Facilitators: Karen Hayward, Director, Professional Development and Community Education, Centre for Continuing and Distance Education, University of Saskatchewan; Stanley Varnhagen, Academic Director, Learning Solutions, Faculty of Extension, University of Alberta

Date: Tuesday, February 23, 2010 Time: 1:00 p.m. - 2:30 p.m. EST Cost: $20

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Topic: Securing Support for Your Strategic Planning

Description: How many times have we looked at beautifully bound strategic plans collecting dust on shelves?  One questions the real return on investment in planning.  In this session, Marilynn Booth, Director of the School of Continuing Studies at the University of Toronto, will discuss ways of gaining internal support, ownership and commitment to continuing education’s strategic plan.  After the “inside is onside,” continuing education units have greater opportunity to engage the broader university partners and external stakeholders to support their vision and priorities.

Facilitator: Marilynn Booth, Director, School of Continuing Studies, University of Toronto

Date: Tuesday, March 23, 2010 Time: 1:00 p.m. - 2:30 p.m. EDT Cost: $20

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Past 2009-2010 Sessions

Topic: Strategic Planning from Vision to Action

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Description: This session will focus on the elements and language of strategic planning -- from developing plans to creating vision, mission statements and goals.  The session will also focus on how the elements of strategic planning and strategic thinking can be applied to any change management exercise in continuing education units.  The facilitator will focus on elements of planning appropriate to continuing education and the realities of planning in a university environment.  The session will be ideally suited to beginners in the field or those who are about to embark on a strategic planning or change exercise.

Facilitators: Ann Marie Vaughan, Director, Distance Education and Learning Technologies, Memorial University

Date: Thursday, October 29, 2009 Time: 1:00 p.m. - 2:30 p.m. EDT Cost: $20

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Topic: Aligning Your Marketing with Your Strategic Plan

Description:  Your university has outlined its strategic plan for the next few years. Now what? How does this impact your marketing plan? What planning process should you follow? This session will help your Marketing department set priorities for the coming year. The process includes reviewing market trends and raising brand awareness with the objective of generating interest and increasing continuing education enrollment - all within the context of sticking to a strategic plan. Equally as important is identifying strategies with indicators of where you are at now, so you can measure impact of your initiatives. We invite anyone involved in marketing initiatives to join us for some lively discussion and a stimulating exchange of ideas that will provide fuel your upcoming campaigns.

Facilitators: Janet Hercz, Director, Strategic Development and Operations, The G. Raymond Chang School of Continuing Education, Ryerson University; Marilou Cruz, Manager, Marketing and Communications, The G. Raymond Chang School of Continuing Education, Ryerson

Date: Tuesday, November 24, 2009 Time: 1:00 p.m. - 2:30 p.m. EST Cost: $20

Registration Information

· COST: $20 per session

For detailed topic and registration information contact

CAUCE.Secretariat@usask.ca