Assistant Director, Marketing and Enrolment

Website McMaster University, Centre for Continuing Education

In this newly created role, the Assistant Director, Marketing and Enrolment will be an integral member of CCE’s leadership team, responsible for developing and overseeing the marketing and promotional strategy for CCE’s programs.He or she will ensure that the needs of CCE are met operationally by the marketing staff with, as relevant, select services provided by external providers. He or she will also be responsible for the development and implementation of the marketing budget and its relationship to the larger CCE budget and strategic directions. Working with CCE staff members and the leadership team, the Assistant Director, Marketing and Enrolment will strive to ensure that CCE achieves and exceeds enrolment targets; retains existing students; and further penetrates the online education marketplace, thereby bringing new students to CCE and discovering new market opportunities. Use of appropriate data analytic strategies, knowledge of leading edge trends in university continuing educationand marketing in this sector, and a collaborative team-based approach are critical to this position. See full details.

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