2018 Deadline: TBA
The CAUCE Design and Marketing Awards recognize excellence in the field of design and marketing in university continuing education throughout Canada. These awards recognize outstanding efforts of CAUCE members and focus attention on the communication aspect of program planning and development.
The adjudication process evaluates entries not only for visual richness, graphic ingenuity, and excellent writing; but also examines the effectiveness of each entry as part of the overall strategy and its success in meeting its objectives with measurable results. The awards consider such factors as concept and design, clarity of messaging, effectiveness and creativity in solving a problem, use of resources, return on marketing investment, strategic impact on the market, and identifiable results as critical in the success of the materials.
The objectives of the CAUCE Design and Marketing Awards are to:
- Encourage excellence in the design and marketing efforts of university continuing education programs and services
- Recognize member institutions and individual subscriber members for outstanding efforts
- Focus attention on the communication aspect of program planning and development
- Gain from the spirit of friendly competition inspired by the awards
Top Reasons to Enter
- Receive recognition for work well done
- Enhance your CV with a well-recognized award
- Increase awareness of your program/institution
- Gain insights from and enjoy the fun of preparing your submissions
- Champion successful design and marketing in university continuing education
- Remind your boss of why you were hired and the value you contribute
- Share your best work and inspire your peers
Learn From Your Peers and Industry Experts
The CAUCE Design and Marketing Awards Committee members act as judges and the committee is comprised of volunteers from universities across the country. These judges are either in marketing and communications or in a program development role in their respective institutions. In our continued efforts to promote best practices and high standards with the works that are selected, we may invite up to two industry experts who can complement the knowledge of the academic industry representatives as part of the final selection process.
External Adjudicators: 2017
Design Stream: Kai Clemen, Principal at Camp5 Communications
Kai Clemen is an award-winning designer, art director, creative director and photographer. With over 20 years of brand-building experience for agencies and clients in Canada, Europe and the United States, he has played a lead creative role on many of the world’s most famous brands, while also having built numerous new brands from the ground up. Prior to moving home to Waterloo and co-founding Camp-5 Communications, Kai ran his own successful agency in Vancouver for 6 years. Accolades for his work include a Campaign of the Year in China honour, as well as recognition in the Art Directors Show, Clio Awards, Lotus Awards, New York Festivals, Marketing Awards, Creativity U.K., Communication Arts, Archive magazine, LogoLounge and Applied Arts magazine. His photographs have appeared in National Geographic Traveller, ION and Gripped Magazine.
Marketing Stream: Marie-Ève Caron, Marketing and Communications Consultant
After completing her studies in communications and marketing at the University of Sherbrooke and in communications history and ethics at the University of Hertfordshire (England), Marie-Ève Caron went on to acquire over 10 years of experience in advertising, brand management, and communications. As an Account Director at Nolin BBDO, and later as a Group Account Director at orangetango, Marie-Ève was in charge of large-scale projects and developed strong brands. She built expertise in a wide range of areas, including food, culture, education, beauty, and societal communications. This varied experience has allowed her to develop her strategic thinking and effective management qualities. Her involvement with a myriad of clients, including Agropur, Ivanhoé Cambridge, McGill University, Montréal complètement cirque, and the Quebec Breast Cancer Foundation, led to tangible results and productive collaborations. Currently, she works on a number of large-scale projects in close collaboration with a variety of well-known clients: Lolë Women, Vachon, Riviera, Squish, AddÉnergie.
Applications are accepted from any member institution and individual subscriber of CAUCE. Submissions from subscriber members must be related to programs carried out in conjunction with a CAUCE member institution.
- Awards are made annually and consist of a citation.
- There is one award for each category unless the judges deem there is a tie.
- An award may not be presented in a category for which the committee deems the submissions do not merit an award.
- Where entries involve a consortium of institutions, awards are granted to the institution designated as the contact on the application form, with copies going to each participating institution.
- Where entries are from subscriber members, awards are granted to the co-sponsoring CAUCE member institution, as well as the subscriber member.
- A CAUCE executive will notify the institutions that have submitted winning entries prior to the annual meeting and conference; they also notify the winning institutions’ presidents after the CAUCE conference. A formal announcement and presentation will be made at the annual meeting and conference.
Criteria for Submitting
- Submissions can be entered into multiple categories, however, each submission should be written to reflect the respective award category.
- No more than three entries per category per institution are permitted, up to a maximum total of 10 entries per institution or subscriber member.
- For materials specific to a program, course, seminar, or event, the program must have been operating and demonstrated results within the program year: March 1, 2016–February 27, 2017. Materials which were not produced in this time period may be submitted, as long as the program has demonstrated results within the program year.
- Course materials are not eligible for entry into the CAUCE Design and Marketing awards. Only material related to continuing education may be submitted. Materials created for units outside of continuing education will not be considered.
- If the submission is a part of a series, please limit your entry to one selection from the series and attach others as supporting documentation (if desired).
- Applications that do not meet all criteria, requirements, and deadlines will not be considered for an award. The application form must be fully completed and content must adhere to the word limits where specified.
- Applications must be made in accordance with the criteria for eligibility and the restrictions noted.
- Applications, including both the form and materials, must be sent by the stated deadline.
- A separate application form must be completed for each submission.
- Background documentation and context helps judges accurately assess the merits of an entry. If available, we suggest including tracking reports, marketing research results, media coverage/clippings, photographs and artwork files of final outputs, and any other information that you deem helpful for judging your entry.
- Please limit your supporting materials to no more than five (5) files, which must be combined and uploaded in a single .zip or .pdf file. The maximum total size of all files (.zip or .pdf only) submitted online is 500 MB per entry.
Criteria for Adjudication
The primary purpose of these awards is the encouragement of excellence and effectiveness in design and marketing. Awards represent the impartial judgment of volunteer judges who have experience working within university continuing education departments. The volunteer judges are allowed to submit entries into the CAUCE Design and Marketing Awards program, however, they must abstain from judging their own entry. At the judges’ discretion, awards may not be granted in every category.
All design and marketing initiatives must have been created to promote and/or reinforce the key messages for the promotion of a particular course, program, department, event , concept of continuing education and/or its services. Materials may be adjudicated online if URLs are provided.
Judges reserve the right to re-assign submissions to the most appropriate category and to disqualify entries that are not prepared according to instructions. If you are unsure of which category would best suit your piece, please contact Elana Trager at firstname.lastname@example.org or Cristina Blesa at email@example.com.
Note: Evaluation criteria for Design awards differ from evaluation criteria for Marketing awards. Please review the descriptions on each submission form. Kindly consult the Judging Rubric for how judges will review the submissions in each category.
D1. Advertising – Broadcast and Video
Advertisements produced for television broadcast, radio broadcast, or traditional or web-based video. Radio and non-graphic submissions will be judged on creative direction and tone as design elements.
D2. Advertising – Out-of-Home
Advertisements and posters that are either printed or digitized and placed using out-of-home advertising vehicles such as transit or street furniture, in public common and waiting areas, or in specific commercial locations (such as in retail venues).
D3. Advertising – Print
Advertisements placed in printed publications such as newspapers, magazines, and periodical publications (include the name of the publication on the submission).
D4. Print Publications – Large
Are more than four pages (excluding cover). A large printed publication is bound by saddle-stitching or another method so that it is read in booklet form.
D5. Print Publications – Small
Are four or fewer pages (including cover). A small printed publication does not need to be bound and may include pamphlets, postcards, flyers, or booklets.
M1. Advertising – Online
Digital display or pay-per-click advertisements including paid social media marketing and rich media and video advertising accessed through the Internet by computers or mobile devices. Success may be measured by click-through-rates, referrals, usability, and repeat visits and/or conversions.
M2. Communications Initiative
One-time activities or initiatives that take place over a period of time and involve largely unpaid media (exception: newswire distribution may be included). Examples may include communications initiatives for internal or external audiences, crisis/issues management, government relations, or media relations activities.
M3. Email Marketing
This includes communications distributed via text-based or HTML emails including e-newsletters, e-magazines, and email campaigns. Must be digital initiatives that are either owned by the continuing education unit or owned by another party but with content dedicated to the continuing education unit (e.g., a sponsored dedicated email campaign distributed through a third-party; ads or partial content contributions to third-party emails will not be considered).
M4. Marketing Campaign
This category is intended to recognize consistent, well-integrated marketing communication campaigns for a continuing education unit, program, conference, public relations/community and/or media relations events. It demonstrates a multi-disciplinary, concerted effort that demonstrates that the whole is greater than the sum of its parts. Entries must include a minimum of three executions from the following: advertising, communications initiatives, email marketing, printed publications, social media marketing, videos, websites and collateral materials such as displays, packaging, gifts, and other materials that support the marketing campaign. Entries should focus on how these executions worked together in one synergistic campaign to accomplish the overall objectives.
M5. Marketing on a Shoestring (Low-Budget/High-Impact Initiative)
Marketing doesn’t have to cost a lot of money. This category is intended to recognize innovative and inexpensive ways to market to internal or external audiences. Please include the cost(s) of this initiative.
M6. Social Media Marketing (Unpaid or Low-Budget)
Strategies that effectively use social media tools to build or maintain brand, market share, and/or facilitate conversations with the target audience while attaining marketing objectives (e.g., Facebook, LinkedIn, Twitter, YouTube, Instagram, SnapChat, etc.).
Developed for a continuing education unit, program or event (e.g., conference), or thematic group of programs (e.g., all business programs). Development may include all or some of the following aspects of a brand new or refreshed website: content (not just copy, but imagery, music, sound, animation, or video), structure and navigation, visual design, functionality, responsive design across mobile devices, and overall experience. Sites will be adjudicated online; please provide URLs.
2018 Deadline: TBA